Italy: the country of pizza, mafia and mandolin. Of course, this stereotype has a basis, but our boots can boast the most valuable attractions that makes it a place of constant influx of tourists.
Less consistent, however, compared to expectations. The figures speak for themselves: art, fashion, Italian cuisine so there are inflated for longer hours than our national prerogative to lure foreign visitors. An apparent paradox, in which experts of neuromarketing give a concise answer: we have all the numbers, the problem is that we can not communicate, or rather, we do not know communicate thrilling. In essence: the Italians are smart but do not apply.
When choosing the destination for our next trip, our left hemisphere - that of rationality - occurs only for a very low 5%. The remaining 95% is nourished by emotions and searches, often unconsciously, a deep involvement linked to brand values \u200b\u200b: Lisbon is the first of its blue tiles, the smell of bacalau grellado, aroma enveloping the port.
To make effective communication of tourism, the local marketing therefore requires a language more emotional, thinking of the eyes and hearts of those who will live and travel. And in the target culture also includes the level of familiarity with the technology user: the average tourist increasingly use the Internet to search for information, especially to social GeoNetwork as Gowalla and Foursquare.
The same approach "emotional" is found also in the purchases of all days: it is shown that who choose to buy first and then what . A tour by Feltrinelli is not a simple step in a library: it is the immersion in a world of stimuli, chance meetings with authors and competent advice. So a romantic dinner for two will be more if preceded by a spa treatment in a spa or a relaxing massage for couples.
That's our goal every day in SINT: putting companies in contact with their target but not with simple one-way messages, creating situations that can involve. Means to investigate their needs and offer opportunities to experience designed just for him, placing it within a circuit of advantages: a relationship of trust where you SINT Cupid between a customer and a company Romeo Juliet.
While Italians do it better, they must also learn to communicate better. The challenge? Make exciting and experiential even a plate of pasta and beans.
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