The hi-tech Italian trimeste ended the third year in fall, with a -1.6% compared to 2009, despite the good results in the areas of large and small appliances, photography and office equipment. Consumer electronics is decreasing and major chains link all about Christmas.
example? MediaWorld tip on the price and the wide range of top products, especially TV, decoder, smart phones and tablet. "This Christmas we are very on the Web, it becomes increasingly important sales market and we invest a +10% compared to 2009. - Algiers says Pinuccia, commercial director Mediamarket, which owns the MediaWorld and Saturn - On the Internet, we support the TV campaign with the two Facebook pages that record by three months a total of over 10 thousand readers. "
Another example is Trony that the claim "Jackpot on hundreds of products" will be on air by 15 seconds with five subjects on the main television channels, which will join a radio campaign and the launch of a leaflet of 16 pages on the national territory. "Communication in act comes at a most important period of the year - says Stefano Belingheri, commercial director of Manufacturers Appliances Riuniti, owner of the brand - The year 2010 was an interesting year for us, with positive results and growing pressure on the switch-off and new technologies such as 3D and high definition. This trend, mainly generated by the audio video industry was further supported by the numbers of white thanks to strong sales of energy-efficient appliances. For the year 2011 in the wake of the nine Trony stores opened this year (they are 400 in total), we anticipate a further expansion in the region with investments in advertising and training. "Last
example, Euronics, on air on TV, radio and web promotion with Samsonite: Samsung by purchasing the Galaxy Tab, Euronics offers three suitcases, one if you buy a Nikon D5000. "The campaign game Nov. 26 and now to an end it went really well - observed Tea Della Pergola, head of marketing and communication of the Euronics Group Italy - We will stop on December 9, but certainly some members continue to promote locally. The market is in the first half well, then there was a slowdown. We probably will close with a +8.5% compared with 1.8 billion in 2009. This year the engines were all'audiovideo addition, the tablet and mobile devices, including white, which always counts for us a lot. In 2011, confirm the strategy with glocal many local initiatives in the budget essibilizzare fl. The expectations are not brilliant because it does not include events like the World tow, even the early general elections on the horizon certainly do not help because they increase the uncertainty for consumers. "
And you? Even under the tree there for you technology will be gifts?
Bianca Mutti
