Doctor Says Its Viral

Crescono gli acquisti online.

Online purchases are always cheaper. And more and more popular.

Although Italy is still behind the rest of ' Europe, now not only buy more services, such as energy, travel, insurance and banks, but also everyday objects and fashion: if in the beginning, in fact, the offer was tied to books and electronics, today the choice ranges from fashion to food to health to do it yourself. Save

, so it's easier for everyone from singles to families, professionals from business: among the factors affecting this choice, there are discounts, delivery times, shipping costs and the availability of warehouse.

The growth is exponential: the Italians who buy online, in fact, increased by one million within a year, reaching the figure of 8 million people, thus confirming the trend of e-ecommerce to grow at rates far above those of traditional marketing channels.


The growth momentum, however, is represented by small and medium-sized enterprises, grouped in so-called "purchasing power", if you agree to buy products that are useful to all collectively getting better prices.

The most popular products? While most companies and professionals looking for stationery and electronic office, families buy books, clothes and, to a lesser extent, food.

And you? What are your shopping habits online?

Bianca Mutti