The Pursuit of Happyness: now you can, even in the company. Exhibitions
CRAL Remember the colonies, the travel award for the most productive, the gift basket for Christmas employees' children? Today
corporate welfare has evolved, and provides health care for vaccinations and check-ups, take-away canteens for working mothers with little time to spend in the kitchen, baskets of products at discounted prices, nursery and "butlers business" to pick up the shirts in the laundry or go get the kids to school in the event of an unexpected meeting at a time when you had one foot out of the office.
A path already started investing in people for years, aimed not only to ensure a high quality of work in the company, but to create conditions for increasing the quality the lives of employees outside the work environment . In a context where it becomes important to create harmony and reciprocity between the company and employees (defined as target, this time internal) , relationship marketing plays a crucial role.
And why Human Resources should care so much to the welfare of employees? The answer is simple: you invest in companies in which to create and maintain a good atmosphere at work you feel valued, involved in tasks that are covered, we live in a more peaceful relationships with colleagues and is more immediate use passion and commitment in the pursuit of corporate objectives . A wish trivialize, because happiness is synonymous with productivity.
In recent years, Sint also has developed programs aimed at caring staff , just think of the experience Ferrero, to quote a recent and successful case histories. To meet the needs of the sales force , often far from home, with less free time and ability to access the services locally, we have created the Ferrero Pass : leaning to the circuit Selecard was enabled a rich set of benefits and services offered by selected partners per la presenza capillare su tutto il territorio, non solo piemontese, ma anche nazionale. Un’offerta - inserita all’interno della politica Ferrero Care già avviata – che prevede facilitazioni per semplificare la vita di tutti i giorni , non solo con agevolazioni per gli acquisti, ma anche un help desk telefonico attivo 24 ore su 24, 365 giorni l’anno per aiutare a risolvere le piccole problematiche quotidiane.
Credibilità, Rispetto, Equità, Orgoglio, Cameratismo : sono questi i 5 valori/parametri di valutazione sulla base dei quali ogni anno il Great Place to Work Institute stila la classifica dei migliori luoghi di lavoro. In Italia, aziende come Tetra Pak, Unieuro, Kraft e Mc Donald’s ci insegnano come coccolare al meglio i nostri dipendenti, trasformando il welfare in wellness .
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