Imagine being at the museum in front of a painting or a walk in the historical center of Rome and run into a monument that arouses curiosity in you. E 'in times like those who regret having missed a few chapters of art history in high school, and had buried those old manual somewhere during one of your many moving
... But there will be relief in Google, you just have to hand the phone (as long as the new generation). A few months ago, in fact, was released Google Goggles, an application for smartphones that allows you to return information about the pictures taken: you photographed the arch of Constantine, and he will tell you all about the battle of Ponte Milvio and the Council of Nicaea.
Even more interesting are the implications of a commercial nature related to this technological innovation. The application is now able to recognize advertising e di fornire informazioni sul brand. Se ad esempio per strada, su una rivista o alla stazione della metro immortalassimo – attraverso la fotocamera integrata del nostro telefonino - l’affissione della nuova borsa Vuitton in vernice rossa, in pochi istanti la rete ci restituirebbe non solo tutti i dettagli sul marchio, lo spot e il prodotto, ma ci consentirebbe addirittura di acquistarlo online.
Si tratta naturalmente di un’evoluzione della ricerca semplice a cui tutti siamo abituati attraverso Google, ora ancora più rapida e “intelligente”. Integrata con i servizi del mobile payment , che rappresentano la nuova frontiera degli acquisti attraverso il telefono cellulare.
Si apre la strada a un future where we can buy a pair of pump shoes heel 10 during the coffee break in the office simply by browsing the latest issue of Glamour.
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