Once was the web 1.0, with its contents "hypertext" - as defined them manuals in the 90 - and published in a static way. Then came Web 2.0, the era of advanced applications and of 'user-site interaction . The human being is by definition a social animal, as in life on the Internet: this explains the success of social media , where content is generated by the discussion of online users.
In a few clicks started chatting at the bar can be transferred in the virtual world: writing a blog post, expressing his Facebook status or leaving a comment in a forum. But there is nothing more combining a passion or an interest in the companies they know well , that increasingly exploit the social networking channel for promotional purposes.
So did McDonald's that to celebrate its 55 years, has promoted various initiatives to vintage theme: menu taste of America in the 50s make-up corners, close to some of its restaurants in which be transformed by makeup artists in the style icons Elvis or Marilyn Monroe. Users are then invited to move from the physical to virtual, participating in the contest sponsored by community. The interaction is stimulated by a reward mechanism accumulation points : Climb the charts not just uploading content or votandoli, but also by entering the code of receipts of purchase at McDonald's . In a return from the virtual to a bench in front of a materialissimo Crispy McBacon.
path contrary have already made thousands of Puglia around the world who wanted to reclaim their identities (real) by joining in a world that exists only on the web: it was the genesis of common Salentide , virtual city that does offer real services. Its inhabitants are the many sons of Salento for work or study are forced to live away from their homeland. The city will live alone but will have a web site through which will deliver real services, including the registry, with data and places of origin and employment of all citizens. Users can meet on virtual marketplace and promote their businesses and entrepreneurial conducted abroad or in other Italian regions.
A daily trip - that through social media - constantly poised between the real and virtual, very nearly, if not already engaged, invitation to dinner this evening my avatar. We hope to have my own taste ...
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