The web arrives on TV with the campaign "What do you look today?", Which wants to attract a wider audience to the Internet tool: according to the research, in fact, Italy is still below average European use of the Internet.
How does it? Through a video that explains how you search online, telling two stories: the birth of a child from the perspective of a father and a love story born during an Erasmus.
spots are launching the channel Youtube.com / CosaCerchiOggi: here the social network is a tool that allows users to construct their own stories just like they see in ads.
With YouTube, Google is also leading the initiative: "While the data shows a delay of our country in the use of the Internet, in 2010 we have seen interesting signs of growth. This initiative aims to show the opportunities offered by the Internet in daily life even in a pubblico di utenti non abituali”, ha dichiarato Alessandro Antiga, Country Marketing Manager di Google Italy. “Per questa ragione abbiamo deciso di farlo attraverso uno strumento semplice e divertente e di veicolare il messaggio con un linguaggio non tecnico e mediante un mix di mezzi online e offline. Si tratta di un esperimento con il quale vogliamo sfruttare anche noi l’efficacia dell’integrazione tra mezzi diversi, in linea con il target della campagna.”
Aspettando i risultati... andiamo a sbirciare il canale!
Bianca Mutti
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